How to Use Instagram Multiple Photos and Videos in a Creative Way

Instagram’s multi-photo and video album feature offers a powerful tool for brands and individuals to engage their audience. 

Beyond simple single-image posts, these albums allow for richer storytelling, deeper connection, and enhanced information delivery. 

Whether you’re showcasing a complex process, introducing your team, explaining product functionality, presenting a portfolio, or summarizing key events, leveraging this feature can significantly boost engagement and build a stronger community. 

Here are five ways to utilize Instagram albums to create impactful content.

1. Show a process

Let’s say that you are working on a project and there is a process that can be showcased using multiple photos and videos. This can be a great fit for your album.

People love to see the step by step process on how you get to the final results. And this can create a great engagement with your brand.

For example, Red Bull uses multiple photos and videos to show how this snowboarder does the jump. And more than that, they engage their community by asking them a simple question – Dare ya to swipe left?

2. Introduce your team

Social media gives brands the opportunity to be more transparent with their community. Telling your customer about the team behind the product or service can be a great strategy to increase trust in your brand.

As Andrew Carnegie said:

Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.

Iconosquare is letting their community know who their UX/UI designer is. They shared her photo and asked her a few questions so people can learn more about her.

3. How your product works

What if your product or service needs a step-by-step guide to so people can use it. With this new feature from Instagram demonstrate why your product or service is a solution for their problem.

You don’t have to use only photos or videos on Instagram.

Create visuals using professional tools or work with professional designers.

4. Present your work

It doesn’t matter if you are a designer, writer, painter or photographer. You can use Instagram as a portfolio of your work and, from time to time, create an album with your projects. Even if you present old work, just show them from a new angle.

Make sure to use tools like Blinq to turn your bio link into your digital business card.

5. Recap

There are moments when you want to summarize important facts. For instance, you organized a conference for your clients, and you want to show some interesting photos from it. Or a sports website could showcase the best moments from last week’s games.

With multiple photos and videos, it’s all possible. Just choose what you want to do and it’s purpose.

For example, the NBA presents a recap from 8 games by showing the final score between the 2 teams. In their album you can see the player of the game with the points he made during that game.

Conclusion

Using multiple photos and videos can be a great fit for almost every industry. All you need is courage and a little bit of creativity to make something special for your community.